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Ask the Master Newsletter Archives
Welcome to the previous editions of the Ask the Master newsletter.
On your left you will find links to tips and the how to’s of
running a Virtual Assistant practice. We hope you enjoy your stay
and if you have a question you’d like answered send it to submission@vatp.ca.
Ask
The Master
February 2005 Volume 4/Issue 2 |
Information Packages
Information allows for making an informed decision. What information
are you providing potential clients?
I'm going to take a step back from last month's topic and take a look
at information packages. Potential clients who are exploring the hiring
of a Virtual Assistant want to know about whom they may be hiring,
what services are being offered and sense that this person will meet
their needs. Let's explore what information would provide that.
Warmly,
Mary-Lou Ashton
Master Virtual Assistant
Questions In This Edition
(Click on the links to go to that question.) What can I do
to improve communication with a client?
What is the purpose
of an information package?
This is your first opportunity to connect on a personal level with
a potential client. They may have visited your web site however
this is the first one-on-one contact they will have with you. Needless
to say you want to make the best first impression and connection
possible that will invite further exploration of a client/VA relationship.
This is the tool you will use to make that connection.
What information should
be included?
First provide a letter of introduction that thanks the individual
for their inquiry and allows for that personal touch. Highlight
any services you feel they may be interested in if you have knowledge
around their business (check their web site if provided). Next include
a bio on you and your company. You then want to include a list of
services you provide and any testimonials you have from clients.
If you don't have testimonials from clients get some!
When should I use the
information package?
This is very useful for email inquiries especially from someone
you don't know at all. It is a way of introducing yourself and your
services. You can even offer it on your web site as a downloadable
file as long as you have a way of capturing names email addresses
for follow up.
It also something you can offer to send to people you met at networking
events. Ask if they would be interested in receiving your info package.
In some cases you may have already developed enough of a connection
with a potential client to forgo the info package and set up a time
to discuss their needs one-on-one.
What else can I include?
Another great idea to include is a series of questions that will
help the potential client in determine where support may be needed
in their business. Include questions such as "What do you like
doing the least in your business?" or "If there was one
thing you could delegate to an assistant what would that be?"
This is a good way to get the individual to see and recognize where
they may be able to use your services. Never underestimate the power
of questions!
What are the next steps
after sending the package?
In the package you want to invite them to connect with you over
the phone to further discuss how you made be able to support them
in the success of their business. Be sure to follow up shortly after
and ensure they received it and if they have any additional questions.
Follow up again to invite them to have a conversation with you and
possibly offer them a discount or free trial or invite them to be
part of your newsletter or other service that you offer.
Brought to you by
Virtual Strategies
and the Virtual Assistant Training Program
Making dreams reality!
www.vatp.ca
info@vatp.ca
1-604-483-3740 |
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