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Ask the Master Newsletter Archives
Welcome to the previous editions of the Ask the Master newsletter.
On your left you will find links to tips and the how to’s of
running a Virtual Assistant practice. We hope you enjoy your stay
and if you have a question you’d like answered send it to submission@vatp.ca.
Ask
The Master
May 2006 - Volume 5/Issue 5 |
The Elevator Speech
Average elevator ride – 30 to 60 seconds. How well are you
articulating what you do?
Because the VA profession is still in its infancy a lot of people
have never heard the term or understand what it means and how it works.
Learning how to articulate what you do that invites further conversation
and exploration is important to developing potential clients and building
your business. Let’s explore the use of an “elevator speech”.
Warmly,
Mary-Lou Ashton
Master Virtual Assistant
Questions In This Edition
(Click on the links to go to that question.) What can I do
to improve communication with a client?
What is an “elevator
speech”? An elevator speech, also known as an elevator
pitch, is a succinct and engaging presentation designed to produce
action from the listener. It is called an elevator speech because
the time is limited to the length of the average elevator ride –
30 to 60 seconds. Interestingly the same length as the average commercial.
It all boils down to first impressions and engaging a potential
client.
What do I talk
about in my elevator speech? Your pitch is the tool you
use to make an initial connection between you and a potential client,
therefore they need to be able to directly relate it to their own
situation. It should include, what you do, who you do it for and
the benefits they receive in a very succinct and concise manner.
Why can’t I just
say I’m a VA? Simply stating you are a VA is an option
and may likely bring positive results. However, you will get a better
response from individuals who may be afraid or intimidated by the
fact that they don’t know what it is, and do not want to feel
stupid or embarrassed, if you use an elevator speech. If you just
say you are a VA, these individuals will likely either end the conversation
or change it to a direction they are more comfortable with. Remember
you want to connect with the potential client and their situation.
How
can I be sure my elevator speech is effective? In order
for your elevator speech to be effective it must not only be succinct
but also roll off your tongue and sound very natural, not rehearsed!
In order to accomplish this you need to practice saying it out loud,
not just reading it to yourself. A good way to fine-tune it is to
say it front of the mirror, practice with family and friends or
leave it on your voice mail. Does it flow? Do you sound confident?
Does it need to be changed? Practice it until you get it right.
Can you give me an
example of an elevator speech? Here are a couple of examples:
- I’m a Virtual Assistant and I develop collaborative relationships
with entrepreneurs supporting them in the administration, growth
and success of their businesses.
- I’m a Virtual Assistant providing strategic administrative
and collaborative support for business owners who want time to
focus on the growth and success of their businesses.
Remember that it’s what you do, who you do it for and the
benefits they receive.
Brought to you by
Virtual Strategies
and the Virtual Assistant Training Program
Making dreams reality!
www.vatp.ca
info@vatp.ca
1-604-483-3740 |
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