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Ask the Master Newsletter Archives
Welcome to the previous editions of the Ask the Master newsletter.
On your left you will find links to tips and the how to’s of
running a Virtual Assistant practice. We hope you enjoy your stay
and if you have a question you’d like answered send it to submission@vatp.ca.
Ask
The Master
November 2006 - Volume 5/Issue 9 |
Creating a Tagline
In this edition we will be playing a game of tag - taglines that is.
In today's business world they've become an invaluable tool for communicating
business information as well as developing brand and name recognition.
Warmly,
Mary-Lou Ashton
Master Virtual Assistant
In This Issue
(Click on the links to go to that question.) What can I do
to improve communication with a client?
What is a tagline?
 Your
tagline provides you the opportunity to capture the spirit of your
business. It is part of your business identity that is unique to
you and is meant to be used long term.
Some people confuse taglines with a slogan. The difference between
them is a slogan is typically used with a single marketing campaign
and a tagline is considered permanent.
You'll want to create your tagline early in your business so you
can incorporate it into your logo, business cards, letterhead, and
web site from the beginning. It plays an important part of your
company identity and adding it later can be an unnecessary expense.
How can I create a
tagline? First consider what your target market is looking
for. Next consider what you want to convey to them. What words will
connect with them?
Brainstorm lists of words or phrases that communicate your message.
Look up the words in a dictionary and thesaurus writing down different
uses or words that convey your idea. Cut the list to your top favorites
then play with the words in various combinations.
When you have a basic idea make sure it is in it's simplest form
as these are the ones people tend to remember. Communicate your
message quickly, using active verbs and fine tune it until you've
got it down right. Make sure you can say it during a conversation
without getting caught up on a word. If you do replace or move the
word until it's perfect.
What else do I need
to know? Collect and pay attention to other company's taglines.
What works and what doesn't work? Don't make your tagline too general
but do keep it short. Ask strangers, acquaintances, and your target
market what they think about upon hearing your tagline.
Brought to you by
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and the Virtual Assistant Training Program
Making dreams reality!
www.vatp.ca
info@vatp.ca
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