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Ask the Master Newsletter Archives
Welcome to the previous editions of the Ask the Master newsletter.
On your left you will find links to tips and the how to’s of
running a Virtual Assistant practice. We hope you enjoy your stay
and if you have a question you’d like answered send it to submission@vatp.ca.
Ask
The Master
September 2005 Volume 4/Issue 9 |
Creating Your Bio
First impressions can sometimes be the last impression. How do
you introduce yourself virtually?
In the traditional work environment we used resumes and cover letters
to introduce ourselves. As a business owner we use a bio as a way
of introducing who we are. You are not applying for a job but attracting
ideal clients. To do this you have to step away from responsibilities
and address your accomplishments through your skills and experience.
Let’s discuss how to create a powerful introduction.
Warmly,
Mary-Lou Ashton
Master Virtual Assistant
Questions In This Edition
(Click on the links to go to that question.) What can I do
to improve communication with a client?
What ‘person’
should I write my bio in? Most bios are written in the third
person. Some combine the third and first person by adding quotes
of the person being written about. It can sometimes be difficult
or feel strange for us to write about ourselves in the third person
however it presents a more objective view rather than as someone
blowing their own horn or being egotistical.
How do I connect
with the reader? When a potential client is touched by something
in your bio, you will become much more tangible to them. Talk about
who you are and what motivates you, express your passion for what
you do. Include the reason why you are in the VA profession. Put
yourself in your potential client’s shoes and ask yourself
what you would need to hear in order for you to make a connection
with this person? The main thing to keep in mind is be honest!
What
do I need to cover in my bio? You want to address your background
by talking about your skills and experience. What skills or experience
do you have that qualifies you to be a great VA? Don’t focus
on titles and responsibilities on as much as what your accomplishments
were. Also address how they will benefit from your services. What
will be the results of hiring you?
Should
I provide any personal information? Providing personal information
about you is optional. In some cases in may help with making a connection
with the reader and in others cases it may go the other way. If
you decide you do want to include some personal information keep
it to the basics such as marital status or children i.e. wife and
mother of 2 etc. You may also want to add a favourite inspirational
quote to your bio, being sure to include attribution.
What
else can I include? You can also include a brief definition
of what a VA is and does, published works, awards, certifications,
professional memberships, interests or beliefs about the VA profession.
Brought to you by
Virtual Strategies
and the Virtual Assistant Training Program
Making dreams reality!
www.vatp.ca
info@vatp.ca
1-604-483-3740 |
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